February 2012
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Ads of Christmas past: Retailers are playing it safe by rehashing seasonal ads of yesteryear

Like Frank Capra’s ‘It’s a Wonderful Life, ‘The Great Escape’ or ‘Oliver’, Christmas is a time of repeats, and this year’s first tranche of Christmas ads by supermarkets and retailers is no exception.

Traditionally, Christmas ads are chock-full of nostalgic images of Victorian street scenes, carol singers and the like, but this year [...]

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